Wednesday, August 13, 2008

Required marketing time varies significantly by price range for Dane County homes

Our last post covered how the months of inventory for Dane County single family homes vary significantly by price range. The total required marketing time also varies significantly by price category. Check out the chart below, which shows the total required marketing time for Dane County homes through the first 6 months of the year.

Although homes at less than $275,000 are taking on the average under 8 months to sell, there is a clear jump up in the $400,000 and up price categories, where the months of inventory is 12 months and up.

Higher months of inventory create a more competitive market and drive marketing times higher - another reason why marketing, staging and pricing are so critical at the higher price points.

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