For some, the stakes are high right now

As we enter the month of November I'm struck by the number of vacant homes on the market. The vacancies are due to any number of reasons - job relocations, foreclosures, or sellers who have simply moved onto their new home while they wait for their prior home to sell.

Regardless of the reason, owners of vacant homes all have one thing in common: all incur holding costs for properties they don't use. And holding costs - including mortgage payments, property taxes, insurance, utilities, and property upkeep - add up quickly.

The challenge for sellers with holding costs is we are entering the slowest part of the sales season. And because buyers have all of the leverage right now, many offers made over the next few months are likely to disappoint.

Some may be tempted to wait it out for a better offer, but it could be several months before that better offer arrives. Even so there is no guaranty that the next offer will be any better than the first. It could very well be that last month's "low ball" offer turns out to be next month's dream come true.

Consider the fact that foreclosures in Dane County continue to rise. More and more foreclosed homes are working their way through the legal process and onto the market, applying upward pressure on supply and downward pressure on prices.

If you have holding costs and you receive an offer this winter that's not where you want it to be, make sure your ensuing decision is a well-informed one based on a thorough understanding of the market conditions in your neighborhood. Consider the benefits of taking the sure thing versus the potential risk of waiting for the better offer. Don't base your decision purely on the hope for something better. If you can live with that "low ball" you may very well end up being glad that you took it.

Here's a real example from this week that illustrates this point: I'm assisting a buyer who has become interested in a Madison listing that just dropped $20,000 from the original list price. The owners have moved on. The house is vacant. The listing agent told me (with permission from her clients) that this house is priced to sell because the current list price is lower than the offer the sellers received a few months earlier - which the sellers chose not to accept.

Unfortunately for these sellers the market has changed from the market of several months ago. And the fall and winter sales seasons are much different from the markets of the spring and summer. In retrospect that previous offer wasn't a low ball offer; it was a genuine opportunity.

Local bank to participate in TARP program?

According to this article by Marv Balousek of the Wisconsin State Journal, Marshall & Illsey Corp. has received preliminary approval to participate in the new Troubled Asset Relief Program (TARP).

On a related note, our preliminary review of the latest foreclosure numbers indicates that Dane County foreclosures will reach a new high during the month of October. We'll have the final numbers in a couple of weeks.

Boost your listing idea #3: Invest in a virtual tour

Does your home look great? Is it free of clutter and spotlessly clean like these three homes? If you can answer yes to both of these questions then your home is a great candidate for a virtual tour.

A virtual tour offers buyers a great way to view your home on the internet. It presents your home in both slide show and a video-like formats, allowing buyers to see more of your rooms and giving them a glimpse of how your floor plan flows from one room to the next.

For best results, we recommend the services of a professional photographer. We offer our clients a professionally-produced virtual tour as a standard part of our marketing plans. For an example of a professionally produced tour, you can check out this link.

This post was co-authored by Shawn Kriewaldt.

Boost your listing idea #2: Invest in professional photos

We've covered this idea before. With more than 90% of home buyers viewing real estate online, photo quality can make or break a listing. This is especially true in our current market, where buyers can afford to be very selective.

Take a look at these photos, all of which were taken by a professional photographer.

This Parkwood Hills tudor on the west side of Madison has received a lot of buyer interest this fall, in part because of how the photos show off the features of the home. Note how the photographer uses a wide angle lens to capture all of the details of this family room from front to back, top to bottom, and side-to-side. This photo shows off the ceiling beams and the stone fireplace. It captures the over-sized window overlooking the back yard as well as the pass-through into the kitchen. With a single picture, this photographer captures all of this room's features along every dimension. She also gives us a glimpse of how this room flows into other areas of this house. Not bad for just one picture. This listing had 18 parties show up for the first open house, and four parties have scheduled second showings. A good start for the fall season.


Here's another example. This Middleton listing by Shawn Kriewaldt just went on the market. The kitchen and dinette space is modestly-sized in real life, but the photographer does a nice job of capturing its depth and the open floor plan. This home received 8 showings in 5 days, which resulted in an accepted offer on the 6th day. It is scheduled to close by the end of the month.

Here's one more photo of another modestly-sized kitchen and dinette space. Once again, the photographer does a very nice job of capturing the entire space, giving it plenty of depth and making it appear as bright and spacious as possible. We listed this home this summer. It received 14 showings and 2 offers in 14 days, and an accepted offer on the 17th day.

All of these homes have a few things in common. First, notice the absence of clutter. All three of these homes are spotlessly clean, and all three of these sellers consulted with a home stager prior to putting their homes on the market. Each of these home owners invested a lot of time and energy into making their homes look their best. We, like other realtors, invested our money by hiring a good photographer and a good home stager as part of the marketing plan. Time and money well spent.

We'll cover a few different home staging tips in the near future.

This post was co-authored by Shawn Kriewaldt.

Boost your listing idea #1: Partner with your realtor

Your realtor can provide you with marketing tools that can help you market your home to your own set of friends, family, co-workers, and acquaintances.

For example, let's say you have a network of friends in the area who are more than happy to spread the word about your listing. You realtor can create a slick electronic flyer like this, which you can email to your friends so that they can promote your listing to their own set of contacts. Alternatively, your place of work may have a classified ad intranet. If so, you can post your electronic flyer to the intranet and promote your listing to all of your co-workers.

My clients tend to like this approach for 2 main reasons:

• First, it increases the level of marketing that goes into the listing.
• More important, it enhances the sense of collaboration between realtor and client and encourages creative thinking.

When you partner with your realtor, the two of you may very well come up with some good marketing ideas that neither of you would have thought of on your own. And in this market, creative thinking matters.

We'll be posting additional marketing ideas in the coming weeks.

What happened in September?

The Dane County median home and condo price was lower by 5.9% (find the details here). We took a closer look at the September numbers and found there is much more to this story than just lower prices.

First, there is some good news in all of this. For the first time in 32 months, Dane County single family home sales failed to decrease. Home sales in September were even with the number of homes sold in September of 2007.

Second, it's clear a large number of first-time home buyers are jumping into the market. In fact home sales in the under $200k price range jumped by 52% in September. Many first-time buyers are clearly taking advantage of the $7,500 tax credit.

Third, home sales in the $200k and above price range remained sluggish. September home sales in this price category were down 22% from last year.

As a result, the percentage of buyers in the under $200k price range jumped from 26% in September of 2007 to 41% in September of 2008. This is why prices were lower in September.

The large increase in first-time home buyers is a good step for the market. Now let's see when more buyers in other price categories start jumping in.

Credit crunch? - part 2

Marv Balousek from the Wisconsin State Journal interviews several local lending professionals in this article. Takeaways:

• Lending standards have tightened, but mortgages are available for those with good credit, a good job, and a good down payment.
• Conventional financing with no down payment is no longer available, although zero down loans are available through the Veterans Administration and Rural Development programs.
• Other loan programs, such as the Federal Housing Administration program, now offer mortgages that require a 3% down payment.

How long does the foreclosure process take?

We took a look at the 107 Dane County foreclosure cases that were closed in the month of September, and here's what we found:

• The average foreclosure case took 4 months to resolve.
• The shortest foreclosure cases took one month to resolve.
• The longest foreclosure case took 19 months to resolve.

If you're concerned about making your mortgage payments, you'll find the Dane County Housing Authority to be a useful resource. The DCHA offers counseling and workshops to help you assess your situation and understand your options. The DCHA also provides a document that explains the foreclosure timeline for homestead property in Wisconsin. You'll find that here.

A lot of commercial inventory on the market

The economic slowdown is affecting the commercial real estate market, too.

Drive east along Odana Road from West Towne to Whitney way and you'll see 20 different signs that advertise real estate for sale or for lease. That's a lot for a short drive on the west side of Madison.

All of these signs have prompted us to see what we can learn about the commercial real estate market from data available through the South Central Wisconsin MLS. We've been able to learn a few interesting things, and we'll be ready to share our data soon. More to come...

Credit crunch?

Much has been written about the global credit crunch, but my experience here in Madison is that people are able to get the loans they need when it comes to buying a house or car. I'm working with first-time and relocating buyers right now, and they've been able to obtain the financing they need without any problems. I know of another person who just refinanced his home, and another who just purchased a car with dealer financing. Again, no problems.

On the flip side, WHEDA has temporarily suspended rate locks, and I do know of individuals who have recently had their home equity lines of credit frozen by national lenders.

But all-in-all there are still plenty of mortgage options available for those with good credit. In fact in the month of September we witnessed a huge influx of first-time home buyers who took advantage of the $7,500 tax credit (more on September coming soon).

If you have any questions about your mortgage options, try calling a couple of local lenders and see what they have to say about your situation. You may be pleasantly surprised by what they have to offer.

Get the latest mortgage rates with these useful links

Mortgage rates have been bouncing around lately with all that is going on in the market. Fortunately the web makes it easy to track rates on a daily basis. Here are some links from local lenders that include information on the latest rates:

• Associated Bank
• Anchor Bank
• Capitol Bank
• Great Wisconsin Credit Union
• UW Credit Union

You'll notice most of the above sites offer rate updates via email. Great Wisconsin Credit Union and UW Credit Union also offer RSS feeds for those that prefer to use a reader.

I've found all of these sites easy to use, but by no means is this an exhausitve list. If you have another useful site to share, feel free to add a comment to this blog entry or send me an email. I'll update the list above with more entries based on your recommendations.

You'll also find all of the above mortgage rate links at DaneCountyMarket.com (go to buying real estate > mortgage rates). I'll be happy to update the list at DaneCountyMarket.com, too.

100 foreclosures, 41 different lenders

One hundred new Dane County foreclosures were filed in the month of September. Here's what we found when we dug a little deeper into the numbers:

• Nine different lenders accounted for 54 of the 100 filings.
• A total of 32 different lenders accounted for the remaining 46.

That's 41 different lenders who filed foreclosure suits in the month of September. It's clear from these numbers that foreclosures are affecting a broad range of lenders.

It's also clear that a minority of the lenders are accounting for a majority of the foreclosures. This graph shows the 9 lenders who filed 4 or more foreclosure lawsuits during September. Note how most of these lenders represent large national or multi-national companies.

Foreclosures grew at lower rates in Q3 2008

Dane County and Wisconsin foreclosures are up by 47% and 24% respectively on a year-to-date basis through the month of September.

However, foreclosure growth rates showed some signs of moderation during the third quarter of 2008 (July through September):

• Dane County: Q3 2008 foreclosures increased by 18% from Q3 2007.
• All of Wisconsin: Increased by 6%.
• Milwaukee County: Decreased by 3%.

Thanks to Russ Kashian, Andy Lewis and Ryan Wade for allowing us to publish their data. You can view the results of their research for 71 Wisconsin counties on the economic trends page at DaneCountyMarket.com.

Dane County foreclosures increase by 20% in September

A total of 100 new foreclosures were filed in Dane County during the month of September, up from the 83 that were filed in September of 2007 - an increase of 20%.

The good news in these numbers is that the growth rate has moderated in recent months. The bad news is that the number of foreclosures that we're seeing on a monthly basis more than doubles what we were seeing in 2005.

We'll take a closer look at foreclosure growth rates in our next post. For more information on Dane County foreclosures, check out the economic trends page at DaneCountyMarket.com.

Dane County housing starts increased in September

Dane County had a total of 62 housing starts in September, compared to 53 in September of 2007.


Although housing starts were up from last September, they remain at historically low levels. Here are the number of housing starts for each of the last 10 Septembers:

• September 1999: 141
• September 2000: 194
• September 2001: 170
• September 2002: 197
• September 2003: 239
• September 2004: 202
• September 2005: 195
• Sepetmber 2006: 73
• September 2007: 53
• September 2008: 62

A special thanks to Dominic Collar from MTD Marketing Services of Wisconsin for allowing us to publish his data. For more information, check out our monthly housing start report on the real estate trends page at DaneCountyMarket.com.