Regardless of the market, some neighborhoods tend to have a high demand for housing along with relatively low inventory levels. In these neighborhoods it's not uncommon for residents to recruit their friends to the area. The Sunset Village neighborhood on Madison's near west side is one such neighborhood.
If you live in a similar area, an aggressive marketing plan geared toward the larger neighborhood can make a lot of sense. Here are 4 ideas to consider:
#1: Send a post card to the neighborhood announcing your first open house. The post card does two things. First, it lets people know that your home is on the market. Second, it boosts attendance for your open house.
#2: Make your home visible to commuters passing through the area. Place directional signs at key intersections in the neighborhood to increase awareness of your home.
#3: If you're selling a starter home, send a mailer to local renters. For example, this Sunset Village starter home is a perfect fit for a mailer to local apartment-dwellers.
#4: Use technology to promote your listing. Your Realtor can promote your listing to the larger neighborhood by implementing a combined email and web campaign. For example, we have used email and neighborhood web pages like this to promote listings and provide information to neighbors on the local market.
For more home-selling tips, check out the selling real estate page at DaneCountyMarket.com.
For related blog articles, check out these posts:
Monday, December 15, 2008
Boost your listing idea #6: Market to your neighborhood
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