Your realtor can provide you with marketing tools that can help you market your home to your own set of friends, family, co-workers, and acquaintances.
For example, let's say you have a network of friends in the area who are more than happy to spread the word about your listing. You realtor can create a slick electronic flyer like this, which you can email to your friends so that they can promote your listing to their own set of contacts. Alternatively, your place of work may have a classified ad intranet. If so, you can post your electronic flyer to the intranet and promote your listing to all of your co-workers.
My clients tend to like this approach for 2 main reasons:
- First, it increases the level of marketing that goes into the listing.
- More important, it enhances the sense of collaboration between realtor and client and encourages creative thinking.
When you partner with your realtor, the two of you may very well come up with some good marketing ideas that neither of you would have thought of on your own. And in this market, creative thinking matters.
We'll be posting additional marketing ideas in the coming weeks.
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